Over the years, the El Rancho Vegas advertised its featured performers
in several outlets. One of them was Jack Cortez's Fabulous Las
Vegas, the premier what's-going-on-in-Vegas weekly of its day.
Collected here is a representative sample of print ads from 1950 onward.
For almost every issue in the years 1950-1960, the El Rancho Vegas had
one of the magazine's most visible ad spaces--inside the front cover,
immediately above the Hotel Last Frontier (later New Frontier).
It
would be difficult to accuse the El Rancho Vegas's marketing department
of great originality; during their ten-year weekly run (a total over
over 500 ads) there were only three distinct designs: The first,
which ran in 1950-51, featured most prominently the name of the headliner(s)
and the casino itself. The second featured a dominant graphical
representation of the windmill, while the final template, used from
1954 on, was a spartan playbill-type notice, giving the Opera House
theater top notice.
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Thank you from
the bosses.
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In general, the print ads merely plugged who was playing in the theater
that week. During Christmas week, Cortez ran a special holiday version
of his magazine that featured thank-you ads from casinos, individual and
group employees, entertainers, and business owners.
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