| This page features
photos of the exterior of Binion's Horseshoe Casino and Hotel. Though
they are primarily from the 1960s, there are enough photos to establish
a visual and aesthetic chronolgy of the famous gambling hall. This
gallery also has print and outdoor advertisements. |
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| This
print ad shows that, with Benny Binion back in charge, "action"
was once again the premium attraction at the Horseshoe. |
Though
Binion's name is not in this advertisement, the emphasis on action already
shows his trademark, in late 1951. |
This
advertisement shows the genesis of the million-dollar display. |
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| Print
advertisement for the Eldorado club shows some of the attractions of that
gambling hall. |
This
is the corner of 2nd and Fremont in 1943. The building that would house
the Horseshoe is the Apache. Within 50 years the Horseshoe would take up
the entire block. |
This
shot of Fremont Street from 1948 shows the Horseshoe's predecessor, the
Eldorado Club. |
The
same shot, from a slightly different angle and during the day. |
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| Another
perspective of the Eldorado Club. |
The
Horseshoe during the 1950s when it was owned by New Orleans gambler Joe
W. Brown. |
Once
again owned by Binion, this is the Horseshoe in 1961, during the installation
of its classic neon sign. |
With
the epic sign now installed, Binion's is a beacon at night. |
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| As
the Horseshoe expanded, it added a sizeable garage. |
The
garage, looking south from across the street. |
This
color photograph somewhat captures the variegated nighttime excitement of
the Horseshoe and Fremont Street. |
A
lone rider heralds the coming of a great phenomenon.... |
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| The
Binion's stagecoach! It was frequently used for charity and promotional
events. |
The
stagecoach at an appearance in Reno, with the indomitable Chill Wills at
the reins. |
This
billboard, at Tropicana Ave. and Paradise Road in Las Vegas, also directed
visitors towards the excitement. |
Clearly
geared towards more serious gamblers, this billboard in Las Vegas advertised
the high limits that the Horseshoe was known for. |
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| This
sign, off the Tonopah highway, steered visitors towards the Horseshoe with
the promise of the $1 million display. |
An
excellent shot of the famous neon sign, circa 1979. |
A
view of the famous horseshoe. |
An
aerial view, looking north from over the Four Queens. |
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Return to gallery index
Binion's Horseshoe History |
| The
Horseshoe as seen from Ogden Street. |
The
former Mint tower still rises above Fremont Street, now with a horseshoe
on top. |
The
view from Fremont Street--this used to be the Mint. |
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