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In
analyzing the feasibility of the subject project, basic economic
indicators affecting the Greater Las Vegas area and specifically
the Las Vegas “Strip” were utilized. These include air
travel into and out of Las Vegas, average daily ground vehicular
traffic entering and leaving Las Vegas, gross gambling revenue
for Clark County and for the Las Vegas “Strip”, total hotel
and casino spending for the “Strip” and Las Vegas area, Clark
County gaming revenue for the first 6 months of each year, Las
Vegas hotel and national average hotel percentage of vacancies
over 5 years, available hotel rooms in the Las Vegas area from
1570 to 1975, “Strip” hotel spending for food and beverage from
1968 through 1974, a summary of the existing “Strip” hotels
with inter-hotel ratios and room rate comparisons, and charts
and graphs showing income per gaming device for the fiscal years
1970.771, 1971-72, 1972-73, and 1973-74, for the Las Vegas “Strip."
One
of the basic indicators of the growth, or decline of the Las
Vegas tourist industry is the traffic moving into and out of
the Las Vegas area. Air traffic into and out of Las Vegas
has increased each year from 1968 through 1974 with gaming revenue
on the “Strip” closely following the air traffic pattern. The
average daily ground vehicular traffic has followed a more level
increase each year than the air traffic and more closely resembles
the gross gambling revenue increases for Clark County as a whole.
The daily average ground
vehicular traffic has increased substantially each year from
1968 through 1973. The air travel through 1974 has
increased approximately 10% over the air traffic of 1973
with an increase in the first 6 months of 1975 of approximately
4% over the first 6 months
of 1974. However, the average daily ground vehicular traffic
declined slightly in the period of 1974 but indicated an increase
of 12% for the first 6 months of 1975 over 1974.
It has been reported that the decline in automobile traffic
in 1974 is due primarily to the shortage of gasoline during
the first 3 months of 1974. This has resulted in
a decline in automobile traffic throughout the United States
and not only in the Las Vegas area.
Providing
no unforeseen circumstances limit the expansion of the
air travel into and out of Las Vegas, air
traffic is expected
to increase annually at a substantial rate into
the foreseeable future.
Cross relating this to gross gaming revenue, total hotel/casino
spending on the “Strip”, and “Strip” hotel spending for food
and beverage indicates the Las Vegas “Strip” hotels follow closely the volume of air traffic into and out
of the Las Vegas McCarran International Airport. The
reader is referred
to the following charts and graphs
showing air travel into and out of Las Vegas and the average
daily ground vehicular traffic entering and leaving Las Vegas.
Gross
gaming revenue on both the “Strip” and in Clark County has increased
substantially annually from 1968 through 1974. The first 6 months
of each year from 1971 through 1975 has shown a substantial
increase. The estimate of gaming income and total hotel/casino
spending was obtained from the Nevada Gaming Abstract, State
Gaming Control Board and excludes businesses grossing less than
1 million dollars. As stated previously, gross gaming revenue
on the “Strip” closely relates to the air travel into and out
of McCarran International Airport. With anticipation of increased
air travel into and out of Las Vegas into the foreseeable future,
increasing gaming revenues are also anticipated. It should be
obvious, however, that a change in 1egalized gaming in surrounding
states such as California could greatly affect the projections
shown. Gaming experts feel, however, that it would take a substantial
length of time for legalized gaming in surrounding states to
drastically affect the Vegas gaming industry by reason
of the heavy investment
in hotel/casino facilities in the Las Vegas area and
the time it would require to develop an atmosphere similar to
that found in the Las Vegas gaming-tourist industry.
The
following charts and graphs visually
demonstrate the increases in gross gaming revenue and total hotel/casino
spending from 1968 through June of 1975. In comparing the gross
gaming revenue for the Las Vegas “Strip” and the total hotel/casino
spending for the Las Vegas “Strip” to the air travel into and
out of McCarran International Airport, the direct relationship
between the two can be visualized.
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