Center for Gaming Research
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UNLV
Atlantic City, New Jersey
2004
Casino Data

12 casinos: Atlantic City Hilton, Bally's Atlantic City, Borgata, Caesars, Harrah's, Resorts Int'l, Sands, Showboat, Tropicana, Trump Marina, Trump Plaza, Trump Taj Mahal

Casino Resort Revenues

Total Casino Win

Slot Win

Table Win

Slot Machine Breakdown

Table Game Breakdown

Visitation Statistics

Employee Information

Casino openings/significant events
Casino Resort Revenues
The following table contains resort revenue information from Casino, Rooms, Food and Beverage, and Other departments. The net revenue is equal to the total revenue less promotional allowances paid out.
Casino Revenue Type* (in $)
Casino
Rooms
Food & Beverage
Other
Total Revenue
AC Hilton
291,133
23,039
38,098
12,657
364,927
Bally's AC
637,820
49,570
86,182
21,324
794,896
Borgata
623,400
85,166
119,946
23,769
852,281
Caesars
488,825
35,042
59,307
19,408
602,582
Harrah's
445,074
48,945
53,298
8,496
555,813
Resorts
247,842
18,341
23,387
8,439
298,009
Sands
187,310
10,908
21,899
3,939
224,056
Showboat
387,037
39,139
49,144
5,069
480,389
Tropicana
360,273
47,026
47,630
14,572
469,501
Trump Marina
260,246
18,551
32,850
11,588
323,235
Trump Plaza
312,967
24,417
38,378
10,697
386,459
Tr. Taj Mahal
496,350
33,028
56,120
20,223
605,721
Total
4,738,277
433,172
626,239
160,181
5,957,869

*Figures in thousands; add 000 for actual value

Casino win is minus adjustments for uncollected patron checks, taxes
Total Casino Win
Casino
Revenue (in $)
% of Total*
Slot %
Table %
AC Hilton
295,433,182
6.15%
67.80%
32.20%
Bally's AC
644,728,387
13.41%
73.18%
26.82%
Borgata
636,540,845
13.24%
63.44%
36.56%
Caesars
495,965,726
10.32%
70.45%
29.55%
Harrah's
449,861,703
9.36%
89.45%
10.55%
Resorts
252,785,105
5.26%
74.72%
25.28%
Sands
190,208,971
3.96%
78.78%
21.22%
Showboat
392,580,550
8.17%
89.04%
10.96%
Tropicana
363,946,682
7.57%
70.28%
29.72%
Trump Marina
263,030,274
5.47%
80.04%
19.96%
Trump Plaza
318,334,974
6.62%
73.95%
26.05%
Trump Taj Mahal
503,281,775
10.47%
67.30%
32.70%
Total
4,806,698,174
100%
73.99%
26.01%

*Percentage of total is the casino's share of the total market; figures may not total due to rounding.

Before adjustment for uncollected patron checks, taxes
Slot Machine Win
Casino
Revenue (in $)
Slot Revenue (in $)
% of Total*
AC Hilton
295,433,182
200,292,984
67.80%
Bally's AC
644,728,387
471,786,040
73.18%
Borgata
636,540,845
403,839,339
63.44%
Caesars
495,965,726
349,422,405
70.45%
Harrah's
449,861,703
402,391,669
89.45%
Resorts
252,785,105
188,881,066
74.72%
Sands
190,208,971
149,840,222
78.78%
Showboat
392,580,550
349,562,307
89.04%
Tropicana
363,946,682
255,766,058
70.28%
Trump Marina
263,030,274
210,527,327
80.04%
Trump Plaza
318,334,974
235,414,048
73.95%
Trump Taj Mahal
503,281,775
338,689,087
67.30%
Total
4,806,698,174
3,556,412,552
73.99%

*Percentage of total is the casino's share of the total slot market; figures may not total due to rounding.

Before adjustment for uncollected patron checks, taxes
Table Game Win
Casino
Revenue (in $)
Table Revenue (in $)
% of Total*
AC Hilton
295,433,182
95,140,198
32.20%
Bally's AC
644,728,387
172,942,347
26.82%
Borgata
636,540,845
232,701,506
36.56%
Caesars
495,965,726
146,543,321
29.55%
Harrah's
449,861,703
47,470,034
10.55%
Resorts
252,785,105
63,904,039
25.28%
Sands
190,208,971
40,369,749
21.22%
Showboat
392,580,550
43,018,243
10.96%
Tropicana
363,946,682
108,180,624
29.72%
Trump Marina
263,030,274
52,502,947
19.96%
Trump Plaza
318,334,974
82,920,926
26.05%
Trump Taj Mahal
503,281,775
164,592,688
32.70%
Total
4,806,698,174
1,250,285,622
26.01%

*Percentage of total is the casino's share of the total market; figures may not total due to rounding.

Before adjustment for uncollected patron checks, taxes
Slot Machine Breakdown
These tables have information on the numbers of slot machines in Atlantic City casinos. For the sake of readability, the values have been split into two tables, though they are taken from the same source at the same time.
Casino
Nickel
Quarter
50 Cents
$1
$5
AC Hilton
451
906
146
319
91
Bally's AC
1,286
2,795
444
661
157
Borgata
1,021
1,331
208
420
100
Caesars
631
1,421
245
419
110
Harrah's
783
1,642
254
694
107
Resorts
594
1,179
195
284
93
Sands
482
1,038
133
329
69
Showboat
831
2,098
166
449
65
Tropicana
1,034
1,799
318
693
123
Trump Marina
662
1,213
86
351
72
Trump Plaza
656
1,388
218
330
72
Tr. Taj Mahal
934
2,164
325
687
136
Total
9,365
18,974
2,738
5,636
1,195

 

Casino
$25
$100
Multi-Denom
Other
Total Slot Machines
AC Hilton
12
12
0
106
2,043
Bally's AC
24
12
0
483
5,862
Borgata
16
12
217
216
3,541
Caesars
14
18
113
255
3,226
Harrah's
13
9
30
162
3,694
Resorts
7
7
420
146
2,925
Sands
8
4
68
74
2,205
Showboat
4
4
154
202
3,973
Tropicana
17
12
0
334
4,330
Trump Marina
11
6
16
128
2,545
Trump Plaza
13
6
26
133
2,842
Tr. Taj Mahal
13
13
5
142
4,419
Total
152
115
1,049
2,381
41,605

 

Table Game Breakdown
These tables have information on the numbers of table games in Atlantic City casinos. For the sake of readability, the values have been split into three tables, though they are taken from the same source at the same time.
Casino
Casino Sq. Ft.
Simulcast Sq. Ft.
Total Table Games
AC Hilton
59,800
0
86
Bally's AC
179,108
46,232
206
Borgata
116,302
7,951
169
Caesars
118,424
4,312
125
Harrah's
131,780
0
82
Resorts
83,759
15,134
79
Sands
57,154
20,093
83
Showboat
101,299
14,109
59
Tropicana
139,532
8,380
180
Trump Marina
65,057
14,601
76
Trump Plaza
91,366
0
91
Trump Taj Mahal
120,649
38,637
207
Total
1,264,230
169,449
1,443

 

Casino
BJ
Craps
Roulette
MiniBacc.
Bacc.
AC Hilton
37
8
8
7
1
Bally's AC
70
13
24
11
2
Borgata
63
12
17
5
2
Caesars
56
13
13
2
1
Harrah's
27
6
8
1
0
Resorts
39
7
8
3
3
Sands
35
4
6
4
2
Showboat
27
4
6
3
2
Tropicana
71
9
14
6
2
Trump Marina
32
7
7
3
2
Trump Plaza
39
6
9
8
3
Trump Taj Mahal
54
11
14
5
4
Total
550
100
134
58
24

 

Casino
3 Card Poker
Let It Ride Poker
4 Card Poker
Caribbean Stud Poker
Spanish 21
AC Hilton
9
3
3
3
0
Bally's AC
15
7
7
7
10
Borgata
12
4
0
4
4
Caesars
8
4
4
4
6
Harrah's
9
4
2
3
1
Resorts
6
3
1
2
2
Sands
6
3
0
2
2
Showboat
6
2
1
2
1
Tropicana
12
3
0
3
2
Trump Marina
7
3
4
2
3
Trump Plaza
5
3
0
2
3
Tr. Taj Mahal
9
3
2
3
5
Total
104
42
24
37
39

 

Casino
Poker
Pai Gow Poker
Pai Gow
Big 6
Keno
Other*
AC Hilton
0
4
3
0
0
0
Bally's AC
20
10
3
2
4
1
Borgata
34
5
2
1
0
4
Caesars
0
3
1
1
6
3
Harrah's
16
1
0
0
4
0
Resorts
0
1
2
1
0
1
Sands
14
2
2
1
0
0
Showboat
0
2
2
1
0
0
Tropicana
42
6
6
1
0
3
Trump Marina
0
3
1
0
0
2
Trump Plaza
0
5
4
1
0
3
Tr. Taj Mahal
78
7
4
1
2
5
Total
204
49
30
10
16
22
*"Other" table games include: Sic Bo, Boston 5 Stud Poker, Double Cross Poker, and Double Attack Blackjack
Visitation Statistics

Number of visitors by mode of travel

Mode
Number of visitors*
Automobile
25,815
Charter Bus
6,573
Franchise Bus
516
Air
261
Rail
148
Total
33,313

*By thousands; add 000 for true value

Occupancy and Room Rates

Casino
# of Rooms*
Available Room Nights
Occupied Room Nights
Average Rate Per Occupied Room
Occupancy Rate
Parking Spaces***
AC Hilton
804
283,859
258,803
$88.76
91.2%
1,825
Bally's AC
1,745
617,004
554,319
$88.81
89.8%
4,086
Borgata
2,002
716,417
661,168
$126.44
92.3%
4,749
Caesars
1,140
411,242
380,055
$91.94
92.4%
2,898
Harrah's
1,626
575,559
529,836
$92.30
92.1%
3,822
Resorts
879
239,203
205,266
$89.35
85.8%
1,337
Sands
620
210,095
184,167
$59.18
87.7%
1,684
Showboat
1,309
479,094
441,186
$88.71
92.1%
3,752
Tropicana
2,125
615,875
534,291
$88.01
86.8%
5,365
Trump Marina
728
266,448
230,302
$80.55
86.4%
2,986
Trump Plaza
904
330,864
307,963
$79.29
93.1%
2,658
Tr. Taj Mahal
1,250
457,500
428,187
$77.13
93.6%
7,180
Total
15,132
5,203,160
4,715,543
- -
- -
42,342
Average
- -
- -
- -
$91.41
90.6%
- -
*Numbers reflect guest rooms at the end of year.
Employee Statistics
The charts below have the number of casino resort employees for the industry. The first is broken down by casino. The second is broken down by month.
Casino
# of Employees
A.C. Hilton
3,089
Bally's AC
6,866
Borgata
5,548
Caesars
4,220
Harrah's
2,886
Resorts
2,840
Sands
2,095
Showboat
2,707
Tropicana
5,044
Trump Marina
2,550
Trump Plaza
2,920
Trump Taj Mahal
4,736
Total
45,501

 

Month
# of Employees
January
45,638
February
45,479
March
45,662
April
45,836
May
46,656
June
47,064
July
48,333
August
47,750
Septermber
46,364
October
46,268
November
46,268
December
45,501
Average
46,402

The chart below has the total salaries paid by each casino in thousands of dollars; add 000 to the number for the true annual total. Salaries represented 18.87% of total industry revenue in 2004.

Casino
Total Salaries ($)
A.C. Hilton
81,847
Bally's AC
174,982
Borgata
120,929
Caesars
105,313
Harrah's
78,610
Resorts
69,742
Sands
51,696
Showboat
74,195
Tropicana
95,689
Trump Marina
69,207
Trump Plaza
78,089
Trump Taj Mahal
123,973
Total
1,124,272

 

Casino openings, extraordinary events
Four Card Poker, Double Attack Blackjack introduced.

Atlantic City, New Jersey Gaming Statistics

1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994
1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | Annual Comparison

Nevada | Las Vegas Strip | Downtown LV | Reno/Sparks | Laughlin | Elko County | Atlantic City | Colorado | Illinois | Iowa | State Comps

All data compiled from Annual Report. Trenton: New Jersey: New Jersey Casino Control Commission, 1979-2009.

This project was sponsored by a grant from the UNLV Libraries Advisory Board.


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Last modified Thursday, 05-Jul-2012 14:31:49 PDT