Raising
the Stakes |

Single Item Accessions
|
In
1958, the Strip’s largest resort yet, the 800-room Stardust, opened.
Though it was dogged by financial problems, its far-out neon lighting made
it a curiosity. Moe Dalitz, Allard Roen, and Frank Sennes imported impresario
Donn Arden’s French production revue Lido de Paris; since only those
with a Stardust room key were admitted to the show, it helped keep the hotel
filled. |

Donn Arden
Collection
|
The
Lido de Paris, the first Parisian semi-nude show to play on the Strip,
paved the way for a generation of feather-and-rhinestone extravaganzas.
Folies Bergere, which opened soon after, and Jubilee, another Arden creation,
still play to full houses today. |

Sands Collection |
Entertainment
helped to keep the casinos busy on the weekends, but to fill the hotels
during the week, resorts increasingly turned to conventions in the late
1950s. This photo shows delegates to a meeting of the National Automobile
Dealers held at the Sands. |

Sands
Collection
|
Part
of the attraction of holding a convention in Las Vegas was that one could
run into anyone. In this March 1965 photo, delegates to a conference of
insurance executives are entertained by former heavyweight champion Rocky
Marciano in the Sands' Copa Room. |
Sands Collection
|
Some
came to Las Vegas for business, others for pleasure. While Nevada had
long been famous for its divorces, more couples were joined in marriage
than separated each year. Casinos began offering wedding specials for
the public, and celebrity nuptials like Sammy and Loray Davis's 1966 marriage
helped to stimulate interest in Vegas weddings. |

Billie
mae Polson Collection |
Downtown
Las Vegas was soon left behind by the Strip's fantastic growth, but new
casinos kept Fremont Street on the map. The 15-story Fremont, which opened
in 1956, was a high-rise to rival any on the Strip, and it signaled that
downtown would continue to grow. |

Del Webb Corporation
Collection |
The
Fremont soon had a high-rise neighbor, when in 1964 the Mint added an
even taller hotel tower. This rendering by architect Martin Stern, Jr.
is remarkably similar to the finished product, which was absorbed by Binion's
Horseshoe in 1988 and is still part of Binion’s today. |

Binion's Horseshoe
Collection
|
Together,
the Fremont and Mint raised the profile of downtown, though they had a
tough act to follow along the Las Vegas Strip. |

Billie Mae
Polson Collection |
Downtown
Las Vegas and the Strip remained equally appealing tourist attractions,
as can be seen by this late-1950s postcard.
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