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Winning the Pot 1989-2005

In the 1990s, the Las Vegas Strip enjoyed a remarkable resurgence and Las Vegas became one of the fastest-growing cities in the world. This explosive decade capped one of the most remarkable centuries that the gambling world has ever witnessed.

 

GN LV Strip
Mirage Promotional and Publicity File

Mirage
Mirage Promotional and Publicity File

With the onset of competition from Atlantic City, riverboat casinos, and Indian casinos, some thought that the luster of the Strip would fade.

 

But a new generation of innovators, led by Steve Wynn's 1989 Mirage, re-invented the Strip as one of the world's favorite destinations.

 

This prospectus shows an early model of the "Golden Nugget Strip Hotel," which eventually became the Mirage.

mgm
MGM Grand Promotional and Publicity File

mgm
MGM Grand Promotional and Publicity File

After selling his MGM Grand to Bally's in 1985, Kirk Kerkorian continued to look for ownership opportunities along the Strip.

 

 

 

In 1993, he once again built the world's largest hotel, the MGM Grand. With over 5000 rooms, it was certainly a blockbuster for the new Las Vegas Strip.

 

 

The casino, however, has evolved from its earliest design and from its opening look: the lion is no longer an entrance.

Luxor
Luxor Promotional and Publicity File

 

Luxor
Luxor Promotional and Publicity File

In the early 1990s, themed resorts became popular.

This early concept model of Circus Circus's "Project X" has become the Luxor, whose unique pyramid design has become one of the trademarks of the Strip.

 

 

 

 

 

In themed resorts, everypart of the casino experience--down to the slot club--evoked an exotic locale.

 

 

 

TI
Treasure Island Promotional and Publicity File

Mirage Resorts' Treasure Island took casino theming to its limits, proclaiming itself "the adventure resort" and staging a pirate battle along its Strip frontage.

Such extravaganzas demonstrated that, truly, anything was possible along the booming Las Vegas Strip.

Hacienda
MGM Mirage Corporate Archives

Hacienda
MGM Mirage Corporate Archives

Before new resorts could rise, many of the old ones had to fall. Often, this was a festive occasion. On New Year's Eve 1996, the Hacienda was imploded amid great fanfare to make way for Mandalay Bay.
NY NY
Bill Willard Collection
Themed resorts continued to push the boundaries of the imagination. New York-New York, which opened in 1997, brought the Manhattan skyline to the Nevada desert.
All Aboard
Station Casinos Promotional and Publicity File

The gaming industry has many "good corporate citizens"in Las Vegas.

This 2001 Station Casinos newsletter shows a few of the projects that industry leaders promote to make Las Vegas a better place to live and work.

sunset
Station Casinos Promotional and Publicity File

With the dramatic increase in Las Vegas's population in the 1990s, neighborhood casinos proliferated, including Sunset Station, which brought a Strip-style casino resort to the growing Henderson area.

 

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Last modified Monday, 30-Aug-2010 13:46:02 PDT