In the 1990s, the Las Vegas Strip enjoyed a remarkable resurgence and Las Vegas became one of the fastest-growing cities in the world. This explosive decade capped one of the most remarkable centuries that the gambling world has ever witnessed.
Mirage Promotional and Publicity File
Mirage
Promotional and Publicity File
With the onset of competition from Atlantic City, riverboat casinos, and Indian casinos, some thought that the luster of the Strip would fade.
But a new generation of innovators, led by Steve Wynn's 1989 Mirage, re-invented the Strip as one of the world's favorite destinations.
This prospectus shows an early model of the "Golden Nugget Strip Hotel," which eventually became the Mirage.
MGM
Grand Promotional and Publicity File
MGM
Grand Promotional and Publicity File
After selling his MGM Grand to Bally's in 1985, Kirk Kerkorian continued to look for ownership opportunities along the Strip.
In 1993, he once again built the world's largest hotel, the MGM Grand. With over 5000 rooms, it was certainly a blockbuster for the new Las Vegas Strip.
The casino, however, has evolved from its earliest design and from its opening look: the lion is no longer an entrance.
Luxor
Promotional and Publicity File
Luxor
Promotional and Publicity File
In the early 1990s, themed resorts became popular.
This early concept model of Circus Circus's "Project X" has become the Luxor, whose unique pyramid design has become one of the trademarks of the Strip.
In themed resorts, everypart of the casino experience--down to the slot club--evoked an exotic locale.
Mirage Resorts' Treasure Island took casino theming to its limits, proclaiming itself "the adventure resort" and staging a pirate battle along its Strip frontage.
Such extravaganzas demonstrated that, truly, anything was possible along the booming Las Vegas Strip.
MGM
Mirage Corporate Archives
MGM
Mirage Corporate Archives
Bill Willard Collection
Station Casinos Promotional and Publicity File
The gaming industry has many "good corporate citizens"in Las Vegas.
This 2001 Station Casinos newsletter shows a few of the projects that industry leaders promote to make Las Vegas a better place to live and work.
Station Casinos Promotional and Publicity File
