Center for Gaming Research
UNLVGamingReseach on Facebook UNLVGaming on Twitter
UNLV
The Gaming Hall of Fame

1995 Inductee

Len Ainsworth

Len Ainsworth

Industry Leader

 

Len Ainsworth (b. 1923) is one of the giants of the slot manufacturing industry in Australia, the nation with the highest slot to person ratio in the world.

Ainsworth was a dental equipment manufactuer in 1953 when an employee told him that his factory could easily be retooled to manufacture gaming manchines. After studying the market, Ainsworth decided to jump in. In the next year he founded Aristocrat Leisure and began selling poker machines, or "pokies."

The legalization of pokies throughout Australia from the 1950s to 1980s gave Aristocrat a growing market. Ainsworth's company became the undisputed market leader.

By 1995, when Ainsworth was inducted into the Gaming Hall of Fame, many assumed his career had reached its pinnacle. But they were wrong.

In 2001, Ainsworth, who had been diagnosed with cancer, relinquished control over Aristocrat to his sons. Though he made a full recovery, he was prevented from resuming his position at the helm of the company.

So in 2002, Ainsworth started Ainsworth Game Technology and jumped back into the pokie business. Since then, Ainsworth Game Technology has produced several innovative new designs and become an integral part of the Australian market.

Further resources

Online


Hall of Fame home


© 2013 University of Nevada, Las Vegas >
Last modified Tuesday, 10-Mar-2009 15:07:56 PDT

 

 

This page last updated Tuesday, 10-Mar-2009 15:07:56 PDT .