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Neon Survey
Aladdin

Description of sign(s)

1. Name: Aladdin Casino Hotel and Resort

2. Owner: Aladdin Gaming LLC

3. Address: 3667 Las Vegas Blvd. 785-5555

3b. Additional Site Details: Just north of Harmon across the street from the Harley Davidson café, the stretch of the Aladdin property begins. The façade of the building isa pedestrian designed attraction, for it replaces the sidewalk. One must pass along the elaborate array of landscaping, to be confronted by the massive replication of the ancient Persian city, fully realizing it's Arabian Nights theme. Various signage does adorn the Aladdin property, Including a small one sided message board, resembling a miniature pylon, two jumbo LCD screens adorned with text, and entrance signs cover a couple of entrances.

4. Condition: Structure 5 Surface 5 Lighting 5--All signage is in good repair.

Notes: See description

5. Form: pylon, fascia

6. Specfic Description: The first sign you come upon is a small single sided pylon , which houses a message cabinet, and a channel letter logo for the Aladdin. Two poles rise out of a flowerbed, supporting a purple-faced message cabinet reading about valet and parking service. Incandescent bulbs surround the box along the border. Above that section, Aladdin is spelled in red channel letters, filled with red neon. They are hung upon the remainder of space on the upper portion of the cabinet, which only rises an additional 10 inches or so above the internally lit cabinet. The top of the cabinet is adorned with a three-tiered sculpted steel section mimicking the classic shape of the Persian spire seen so often in the property. Each section is finished in a different color: gold, pink and purple. Two neon tubes run the circumference of the tops of the poles, just underneath the negative Persian spire shape, which supports the internally lit cabinet. Neon tubes also border the tops and bottoms of each section of the sign as well as following the contour of the sculpted edges. This sign faces southwest and is found on the south end of the property and is the first sign you see walking on the property headed north. The first casino entrance is seen north of the previous sign and is above an entrance. The negative space of a Persian arch, preceding the entrance is occupied by a sign which designating an entrance. It is essentially one giant pan channel, with a smaller positive shaped cabinet in the center. Aladdin is spelled in gold polished channel letters with blue plastic faces. Another sign, of this sort, is also further down the face of the building. Translucent red ruby shapes run horizontally across the bottom. As the building steps up in various places, a larger, higher elevation, approximately in the center of the complex, plays host to two LCD screens facing northwest and southwest on the surface of the wall. Above each screen, Aladdin is spelled with larger red translucent letters, backed with white neon. When the light is visible, it creates a halo of white light around the text.

7. Type of Display: Neon, incandescent, matrix

8. Media: Steel, plastic

9. Non-neon treatments: none

10. Animation: chasing

Notes: The only Animation which I see present are in the pan channels occupying the negative Persian arch shape over two of the entrances on the west face of the building. The red plastic jewel shapes chase from either side to meet in the middle.

11. Environment: The Aladdin property lies between Harmon avenue and the Paris Hotel, on the east side of the strip. Headed North from Harmon, on the east side of the street, the pedestrian is enveloped by the properties façade, for it replaces a standard sidewalk. Once inside the path along the façade, it curves to and fro, mostly toward the casino entrances. Tall shrubbery and bushes separate the pedestrian from Las Vegas Blvd, creating a world all to it's own.

Aladdin big sign
 
Aladdin
Aladdin night
Artistic Context

1. Manufacturer: unkn

2. Designer: Architect of Record: Nadel Architects, Contractor: Adp/Fd, Fluor Daniel

3. Date of Installation: 2000

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The theme surrounding the Aladdin is centered around the Arabian Nights theme of an ancient Persian city or palace. Restaurants and storefronts are cased in with faux stone facades toped with bulbous towers and Persian spires. The significance lies in the lineage of the Aladdin transformed through the years since its change of management in 1966. It stands today holding the same theme but designed to fit in with the themed mega resorts currently present on the strip. The exterior is completely engulfed in themed architecture but draws references not only to its past self but other desert fantasy themed resorts such as the Desert Inn and the Sahara.

6. Artistic Significance: See thematic influence.

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Aladdin

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Last modified Monday, 05-Apr-2010 11:05:36 PDT