|
1. Name:
Aladdin Casino Hotel and Resort
2. Owner: Aladdin
Gaming LLC
3. Address: 3667
Las Vegas Blvd. 785-5555
3b. Additional Site
Details: Just north of Harmon
across the street from the Harley Davidson café, the stretch
of the Aladdin property begins. The façade of the building
is a pedestrian designed attraction, for it replaces the sidewalk.
One must pass along the elaborate array of landscaping, to be confronted
by the massive replication of the ancient Persian city, fully realizing
it's Arabian Nights theme. Various signage does adorn the Aladdin
property, Including a small one sided message board, resembling
a miniature pylon, two jumbo LCD screens adorned with text, and
entrance signs cover a couple of entrances.
4. Condition:
Structure 5
Surface 5
Lighting 5--All
signage is in good repair.
Notes: See
description
5. Form: pylon,
fascia
6. Specfic Description:
The first sign you come upon is
a small single sided pylon , which houses a message cabinet, and
a channel letter logo for the Aladdin. Two poles rise out of a flowerbed,
supporting a purple-faced message cabinet reading about valet and
parking service. Incandescent bulbs surround the box along the border.
Above that section, Aladdin is spelled in red channel letters, filled
with red neon. They are hung upon the remainder of space on the
upper portion of the cabinet, which only rises an additional 10
inches or so above the internally lit cabinet. The top of the cabinet
is adorned with a three-tiered sculpted steel section mimicking
the classic shape of the Persian spire seen so often in the property.
Each section is finished in a different color: gold, pink and purple.
Two neon tubes run the circumference of the tops of the poles, just
underneath the negative Persian spire shape, which supports the
internally lit cabinet. Neon tubes also border the tops and bottoms
of each section of the sign as well as following the contour of
the sculpted edges. This sign faces southwest and is found on the
south end of the property and is the first sign you see walking
on the property headed north. The first casino entrance is seen
north of the previous sign and is above an entrance. The negative
space of a Persian arch, preceding the entrance is occupied by a
sign which designating an entrance. It is essentially one giant
pan channel, with a smaller positive shaped cabinet in the center.
Aladdin is spelled in gold polished channel letters with blue plastic
faces. Another sign, of this sort, is also further down the face
of the building. Translucent red ruby shapes run horizontally across
the bottom. As the building steps up in various places, a larger,
higher elevation, approximately in the center of the complex, plays
host to two LCD screens facing northwest and southwest on the surface
of the wall. Above each screen, Aladdin is spelled with larger red
translucent letters, backed with white neon. When the light is visible,
it creates a halo of white light around the text.
7. Type of Display:
Neon, incandescent, matrix
8. Media: Steel,
plastic
9. Non-neon treatments:
none
10. Animation:
chasing
Notes: The
only Animation which I see present are in the pan channels occupying
the negative Persian arch shape over two of the entrances on the
west face of the building. The red plastic jewel shapes chase from
either side to meet in the middle.
11. Environment:
The Aladdin property lies between
Harmon avenue and the Paris Hotel, on the east side of the strip.
Headed North from Harmon, on the east side of the street, the pedestrian
is enveloped by the properties façade, for it replaces a
standard sidewalk. Once inside the path along the façade,
it curves to and fro, mostly toward the casino entrances. Tall shrubbery
and bushes separate the pedestrian from Las Vegas Blvd, creating
a world all to it's own. |
|
