|Boardwalk Holiday Inn|
|Description of sign(s)|
1. Name: Boardwalk Holiday Inn
2. Owner: MGM Mirage .
3. Address: 3750 S. Las Vegas Blvd.
3b. Additional Site Details: The Boardwalk Holiday Inn is one of the most distinctive front faces which incorporate an extreme amount of signage condensed into a replica version of an eastern sea board. Since it is designed to be reminiscent of a boardwalk, the pedestrian element is a wooden planked walkway lined with shops and establishments. The area is separated from the traffic by landscaping and concrete elements. All the shop fronts designs, some false and others functioning, are all linked into the casino. The structure is encrusted with raceways and incandescent bulbs, as well as a ridiculous amount of internally lit signage that advertising everything from hotel promotions, to prices of drinks. Headed from the south, headed north, the parking garage can be seen, set back from the street slightly west, adorned with signage on it's face. The casino begins at full throttle aesthetically, with raceways lining almost every edge, contrasting tones of paint, murals, advertisements, neon and incandescence all come together. Above the first main entrance of the property, is a vibrantly lit, gold clad entrance canopy. Above that a non-functioning skeletal mass of a roller coaster comprises the majority of the southern end of the property. Neon letttre3s are located on the vertical plane created by the rise of the tracks. The carnival style treatments of raceways and propaganda run north until the path is interrupted by the vertical pylon sign which is integrated into the architecture of the Boardwalks facade. The tracks continue above the property, all along the length interrupted by the main pylon and addressed with replica's of Ferris wheels with actual mannequins, dressed and riding inside of them. Just pas the main pylon the façade is transformed into a giant three dimensional clowns head smiling joyfully. The façade continues a short distance past the clown's head, and rounds off just as it began.
4. Condition: Structure 4 Surface 4 Lighting 4
Notes: See description
5. Form: plyon, fasica
6. Specfic Description: Upon the eastern face of the parking
garage signage is created upon the top edge of the outside wall.
The top edge of the wall is fashioned into a sculpted entablature
of signage, complete with rising crests and swooping scrolls, which
match the fashion of decoration for the façade as well. On
each side of the surface possess a pair of internally lit signage.
One is square, and the next is rectangular, brandished with black
text. The center portion of the sign is closed in with a pair of
half columns which rise out of the surface of the entablature to
flank the main text. These half columns are laced with an outline
of an orange and yellow neon tubing. The Text is spelled in two
different lines of channel letters lined with red neon on the interiors.
The First line reads "Boardwalk Casino" the second line
reads "Free Parking." The two lines span the length of
the space provided and are separated by a sculpted dividing line.
The tower just to the north of the parking garage is suited with
channel letters that spell "Boardwalk' and are filled with
7. Type of Display: neon, incandescent, backlit
8. Media: steel, plastic, fiberglass
9. Non-neon treatments: graphics, paint
10. Animation: chasing, flashing, oscillating
Notes: see description
11. Environment: The environment created by the Boardwalk is an effective use of the theme on the pedestrian to create the environment. The Boardwalk is located next to a CVS Pharmacy to the south, which was erected during the course of the survey. When the pedestrian walks upon the Boardwalk, it is busy and noisy, and very attraction getting. When passing into the front side of the property, a pedestrian is assaulted with sounds and noises that are difficult not to pay attention to. This feeling created by the conglomerate of signage and utter blazing advertisement, is almost like a rollerocaster. Person comes out the other side noticeably aware of the silence and darkness contrasted to the presence of the property.
1. Manufacturer: unkn
2. Designer: unkn
3. Date of Installation: unkn
4. Date(s) of any major redesign/move: n/a
5. Thematic Influence: The theme surrounding the Holiday Inn Boardwalk is that of a seaside boardwalk. Most preferably it is modeled to be representative of the eastern seaboard Coney Island. The façade therefore is most logically themed after the environment experienced on such property, amusement rides, and boisterous circus type lighting loom overhead, while wooden planks exist under the foot of the pedestrian. The walk is lined with coin-operated gadgets and games, while store fronts are found spaced between glowing advertisements. A faux Ferris wheel and roller coaster create an overhead arena of stylized representation that can best be suited as one of the more unique on the strip. It is not often that you see mock people lined up inside of a non- functioning Ferris wheel. Oddly enough, this phenomenon can be linked to couple of still existing Las Vegas Strip properties. When Caesars Palace completed its initial main pylon sign, actual life sized replicas of Centurians and Romans were placed at the base of the statue. They were painted to appear as life like as well. This is one example. The next is the living embodiment of this representation of figures, and their role as evolved on the strip as well. Madame Tussaud's wax museum can be said to be the incarnation of the use and fascination with such a medium. While the exteriors of such properties have shifted toward classic statuary, the life like figure has assumed the role of art form, as an elevated attraction in today's strip community. The noisy façade finds a place for three dimensional sculptural elements, such as the clowns face, which further adds to the "Coney Island" "Atlantic City" theming. Event though, the theme, and very nature of the construction of the Boardwalks façade are dictated by its name, it set early precedence for this interactive miniature city façade as present in many of the major player among the strip. e.g. The Paris, NY NY, Bellagio, Aladdin, etc
6. Artistic Significance: n/a
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Last modified Monday, 05-Apr-2010 11:29:56 PDT