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Casa Malaga

 

Description of sign(s)

1. Name: Casa Malaga

2. Owner: {owner}

3. Address: 4615 S. Las Vegas Blvd. 739-8362

3b. Additional Site Details: The Casa Malaga resides on the east side of the strip, among the decaying roadside motels. The property is in the style of most of the motels in the area. A small office sits up front, with a drive next to it, and leading to a parking lot in the back of the property. The parking lot is surrounded on the east, north, and south sides by one story groups of rooms. The pole sign resides in the front parking lot, next to the street

4. Condition: Structure 2 Surface 2 Lighting 2

Notes: See description

5. Form: plyon

6. Specfic Description: The main advertisement for the establishment is the roadside pole sign which faces north /south. It consists mostly of a single white, steel pole with a double-backed steel cabinet. The cabinet is an eight-sided geometric figure, appearing as a swollen cross shape. The middle, horizontal section being larger and wider, than the cross member. The white cabinet is treated with red painted text. The top section reads "Casa," the second "Malaga," and the third reads "Vacancy." All of the texts are in capital letters lined over the contours with bent tubes of neon. Just below the top cabinet, two single-faced cabinets sandwich the pole, facing north/south. The white cabinet with white faces contains vinyl lettering. On the east and west faces of the small office up front, channel letters with clear plastic faces, a gold polished band around the edges, and maroon, and red neon on the interior.

7. Type of Display: neon, incandescent

8. Media: steel, plastic

9. Non-neon treatments: none

10. Animation: flashing, chasing

Notes: The channel letters which spell motel on the south and west wall of the main office chase. The two signs take turns flashing on, one then the other, as the first shuts off. The incandescent bulbs, which line the bottom of the roofline of the office, chase each other as well.

11. Environment: The Casa Malaga resides between the Little Church of the west and the Glass Pool Inn.

pylon
 
fascia
pylon
Artistic Context

1. Manufacturer: {manu}

2. Designer: {design}

3. Date of Installation: unkn

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The only theme present is its significance in design to the classic roadside motel. It falls into this theme seen throughout the southern end of the strip. The tall double-backed pole sign, small front office, and surrounding lengths of rooms, all fit into this motif.

6. Artistic Significance: n/a

Next: Casino Royale

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