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Neon Survey
Casino Royale/Denny's

Description of sign(s)

1. Name: Casino Royale/Denny's

2. Owner: Tom Elardi

3. Address: 3419 S. Las Vegas Blvd. 737-3500

3b. Additional Site Details: The Casino Royale is located on the east side of the strip facing west, just south of the Venetian. The smaller establishment shares its space with a Denny's restaurant, which was present before the Royale was opened. The exterior is adorned with a stylized, European-esque, architecture, including apparent windows, domes, towers, and a cohesive landscape of connected buildings. The exterior of the Royale is a brightly lit façade of white raceways, lined with incandescent bulbs, boxing in vibrantly toned walls, and subdued neon. The colors correspond with those seen in the sign itself, as well the neon placed inside the edges of the windows. One section displays purple, the next a teal color, next a blue, then a red. Total signage of the property includes a two LED screens, one on the west side of the building, and the other housed in the logo cabinet on the south west corner of the property. Two logo cabinets, one in the aforementioned spot, and the second facing west over the main entrance on the west side of the building. Two double-faced cabinets lie on the northern end of the west side of the building, advertising for Denny's restaurant. Two small logos signs are also placed on the west face of the structure, for Caffe Trilussa.

4. Condition: Structure 5 Surface {5 Lighting 5

Notes: Signage is in excellent condition, with fully functional lighting, an intact structural integrity, and bright vibrant paint.

5. Form: fasica

6. Specfic Description: Upon the southwest corner of the building, a blue cabinet houses an LED screen in the rectangular body of the cabinet. The cabinet continues upward where the blue steel face supports white channel letters bordered in red neon and filled with incandescent bulbs. The text is written in two lines. The cabinet continues upward and is transformed into the sculpted design of a pink, purple, red, and blue crown on channel faced scrolls and sweeping shapes. The interiors of each section are lined with neon of a corresponding color to the paint treatments. Around to the west side of the building, the same style of text and scrolling adornments are used in a different marquee sign denoting the main entrance to the establishment. The same style of text seen on the southwestern sign is present with the same pattern of scroll work, crafted in a cabinet style, with channel faces. The major difference between the two signs is the size. The main entrance sign is much larger than the corner sign, as well as not having a LED screen incorporated below the text. The western sign possesses more scroll work below the text instead. The neon treatments are the same, as well as the incandescent bulbs, inside of the text. The lower roofline of the property plays host to the small but noticeable signage for Caffe Trilussa. Upon a extended surface of the roof line, two separate signs for the establishment are present. The roof shape is three sided with the signage on the northwest and southwest sides of the extension. Inside a section of the entablature created with white raceways, brown channel letters, spell the text "Trilussa," stretching across the length of the surface. The brown letters sit upon a yellow surface and are filled with incandescent bulbs, which are as wide as the channel letters themselves. Spelled in bent neon tubing, the word "Caffe" is spelled in all capital letters, sitting just above the left hand side of the title text. The right of the collection is occupied by a graphically treated, two-dimensional cut-out of a palm tree. The palm tree is treated on the surface with neon tubing as well. The tubing glows green and a gold corresponding to the graphical treatments. At the northern end of the property, two signs sit outside facing north, south. The double backed, internally lit cabinets represent the advertisements for the Denny's restaurant attached to the Royale. The first is at ground level outside the main entrance of the restaurant, the six sided, green cabinet, sports a yellow plastic face with red graphic text, reading "Denny's" in script text. Around the border of the face, incandescent bulbs run in a raceway pattern, and are covered in a plastic sheath. An angular cabinet rests on top of the other cabinet, creating a shallow peak. The internally lit, white face reads "Casino Royale" in black text. The same cabinet can be seen cantilevering off of the west side of the building above its partner sign. The cabinets are of identical design except for there is no plastic sheath covering the raceway of incandescent bulbs, and the plastic face of the main section of the cabinet is treated in different graphics. The script reads "Denny's" similar red script, but with a different background.

7. Type of Display: neon, incandescent, backlit

8. Media: steel, plastic

9. Non-neon treatments: graphics, paint

10. Animation: chasing, oscillation

Notes: The incandescent bulbs inside the channel letters of the main text oscillate, while all incandescent bulbs on the raceways along the building chase each other also. The incandescent bulbs, which surround the Denny's cabinet, also chase each other.

11. Environment: The Casino Royale stands independently on it's own even though it is surrounded on all sides by casino giants. To the north stands the Venetian, to the South stands Harrah's, and the Mirage lies west across the street. Yes, the property itself seems to be dwarfed by the immense neighbors, but the ultra bright, clear external signage and façade create a charming and bright environment that announces its presence.

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Artistic Context

1. Manufacturer: YESCO

2. Designer: unkn

3. Date of Installation: 1992

4. Date(s) of any major redesign/move: The Royale was once the Nob hill, which was closed in 1980. It was reopened in 1992 as the Casino Royale.

5. Thematic Influence: The theme seems to be tied to a European theme with the French term "Royale" in the title. The scrollwork is reminiscent of confetti or Mardi Gras theme. Such a combination of elements to suggest a theme is seen in the Harrah's property also. The party themed reminiscent sculpted cabinets are also reminiscent of the Fleur de Li. Believe it or not, the property is tied to many other larger, corporate, properties in one respect regarding its facades. The façade of a town or city, shrunken down and stylized into the façade of the property is present all over the Strip. Such properties which utilize this technique, to one degree or the next, include: New York New York, Oshea's, Treasure Island, Bellagio, The Venetian, The Luxor, The Tropicana, and the Excalibur.

6. Artistic Significance: n/a

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Last modified Monday, 05-Apr-2010 11:34:50 PDT