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1. Name:
Casino Royale/Denny's
2. Owner: Tom
Elardi
3. Address: 3419
S. Las Vegas Blvd. 737-3500
3b. Additional Site
Details: The Casino Royale is
located on the east side of the strip facing west, just south of
the Venetian. The smaller establishment shares its space with a
Denny's restaurant, which was present before the Royale was opened.
The exterior is adorned with a stylized, European-esque, architecture,
including apparent windows, domes, towers, and a cohesive landscape
of connected buildings. The exterior of the Royale is a brightly
lit façade of white raceways, lined with incandescent bulbs,
boxing in vibrantly toned walls, and subdued neon. The colors correspond
with those seen in the sign itself, as well the neon placed inside
the edges of the windows. One section displays purple, the next
a teal color, next a blue, then a red. Total signage of the property
includes a two LED screens, one on the west side of the building,
and the other housed in the logo cabinet on the south west corner
of the property. Two logo cabinets, one in the aforementioned spot,
and the second facing west over the main entrance on the west side
of the building. Two double-faced cabinets lie on the northern end
of the west side of the building, advertising for Denny's restaurant.
Two small logos signs are also placed on the west face of the structure,
for Caffe Trilussa.
4. Condition:
Structure 5
Surface {5
Lighting
5
Notes: Signage
is in excellent condition, with fully functional lighting, an intact
structural integrity, and bright vibrant paint.
5. Form: fasica
6. Specfic Description:
Upon the southwest corner of the
building, a blue cabinet houses an LED screen in the rectangular
body of the cabinet. The cabinet continues upward where the blue
steel face supports white channel letters bordered in red neon and
filled with incandescent bulbs. The text is written in two lines.
The cabinet continues upward and is transformed into the sculpted
design of a pink, purple, red, and blue crown on channel faced scrolls
and sweeping shapes. The interiors of each section are lined with
neon of a corresponding color to the paint treatments. Around to
the west side of the building, the same style of text and scrolling
adornments are used in a different marquee sign denoting the main
entrance to the establishment. The same style of text seen on the
southwestern sign is present with the same pattern of scroll work,
crafted in a cabinet style, with channel faces. The major difference
between the two signs is the size. The main entrance sign is much
larger than the corner sign, as well as not having a LED screen
incorporated below the text. The western sign possesses more scroll
work below the text instead. The neon treatments are the same, as
well as the incandescent bulbs, inside of the text. The lower roofline
of the property plays host to the small but noticeable signage for
Caffe Trilussa. Upon a extended surface of the roof line, two separate
signs for the establishment are present. The roof shape is three
sided with the signage on the northwest and southwest sides of the
extension. Inside a section of the entablature created with white
raceways, brown channel letters, spell the text "Trilussa,"
stretching across the length of the surface. The brown letters sit
upon a yellow surface and are filled with incandescent bulbs, which
are as wide as the channel letters themselves. Spelled in bent neon
tubing, the word "Caffe" is spelled in all capital letters,
sitting just above the left hand side of the title text. The right
of the collection is occupied by a graphically treated, two-dimensional
cut-out of a palm tree. The palm tree is treated on the surface
with neon tubing as well. The tubing glows green and a gold corresponding
to the graphical treatments. At the northern end of the property,
two signs sit outside facing north, south. The double backed, internally
lit cabinets represent the advertisements for the Denny's restaurant
attached to the Royale. The first is at ground level outside the
main entrance of the restaurant, the six sided, green cabinet, sports
a yellow plastic face with red graphic text, reading "Denny's"
in script text. Around the border of the face, incandescent bulbs
run in a raceway pattern, and are covered in a plastic sheath. An
angular cabinet rests on top of the other cabinet, creating a shallow
peak. The internally lit, white face reads "Casino Royale"
in black text. The same cabinet can be seen cantilevering off of
the west side of the building above its partner sign. The cabinets
are of identical design except for there is no plastic sheath covering
the raceway of incandescent bulbs, and the plastic face of the main
section of the cabinet is treated in different graphics. The script
reads "Denny's" similar red script, but with a different
background.
7. Type of Display:
neon, incandescent, backlit
8. Media: steel,
plastic
9. Non-neon treatments:
graphics, paint
10. Animation:
chasing, oscillation
Notes: The
incandescent bulbs inside the channel letters of the main text oscillate,
while all incandescent bulbs on the raceways along the building
chase each other also. The incandescent bulbs, which surround the
Denny's cabinet, also chase each other.
11. Environment:
The Casino Royale stands independently
on it's own even though it is surrounded on all sides by casino
giants. To the north stands the Venetian, to the South stands Harrah's,
and the Mirage lies west across the street. Yes, the property itself
seems to be dwarfed by the immense neighbors, but the ultra bright,
clear external signage and façade create a charming and bright
environment that announces its presence. |
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