|
1. Name:
Harley Davidson Cafe
2. Owner: Marc
Packer
3. Address: 3725
S. Las Vegas Blvd. 740-4555
3b. Additional Site
Details: Just north of the Tourist
center the Harley Davidson café sits on the corner of Harmon
and Las Vegas Blvd, facing west, with the corner pointing to the
northwest. This properties exterior signage consists of two wall
marquee wall signs on the west and north faces of the building,
a small hanging sign above the entrance, a tall north/south facing
pylon sign on the south end of the concrete courtyard that comprises
the front of the property. A giant three-dimensional sculpture of
a Harley Davidson motorcycle is integrated into the structure of
the building to appear as if it is bursting out of the northwest
corner of the building. Above the motorcycle is a marquee cabinet
advertising for the café.
4. Condition:
Structure 5
Surface 5
Lighting 5
Notes: See
description
5. Form: plyon,
fasica
6. Specfic Description:
On the west and north faces of
the building, "Harley Davidson Café" is spelled
in a continuous channel design, only being interrupted by the break
between the rest of the text and the word "Café."
This text is supported by a sleek, black, steel cabinet, that mimmicks
the style of font used for the logo. The letters are crafted of
red, shallow, steel channel letters, with white neon around the
border as well as red neon on the interior. Standing on the South
end of the property the pylon sign is reminiscent of old roadside
pole signs, for it is mostly pole. The faceted pole is finished
in polished stainless steel giving it highly metallic finish. At
the top of the sign a sculpted marquee cabinet holds the advertisement
for the café. The top portion of the cabinet is the Harley
Davidson text logo, supported by an inverted triangle shape, with
two lengths running along the underside of the text. The design
for the letters is the same as that found on the buildings wall
signs with white neon outlining the text, with red neon on the interior.
The cabinet itself, without the text, is bordered with red neon,
illuminating the highly polished surface of the cabinet. Underneath
the Harley Davidson text on the outstretched arms the text "Las
Vegas" is spelled in small, black, channel letters with white
neon on the interior. Inside the inverted triangle shape created
by the cabinet, is another inverted red triangle created by an open
channel pan. Cutting across the triangle is channel letters, which
spell the word "café" painted white on the interior.
This text is filled with white neon. The pole continues above the
cabinet a short distance. Along the length of the pole, "V"
shaped channels repeat, forming a sort of directional sign pointing
toward the ground. The channels are filled with tubes of red neon.
These chase each other downward pointing toward the plaza and a
small blurb of text painted at eye level in red paint. The phrase
reads "The best BBQ in Las Vegas," in all caps. The text
is then overlaid with red neon. The cabinet on the top of the pylon
is repeated over the giant replica motorcycle, facing northwest,
upon the northwest face of the wall. The neon scheme is the same
as the pylon sign but the "café text" is filled
with incandescent bulbs. Beneath the motorcycle, and directly over
the door, a small backlit version of the northwest wall above head
height.
7. Type of Display:
neon, incandescent, backlit
8. Media: steel
9. Non-neon treatments:
graphics
10. Animation:
chasing, flashing, oscillating
Notes: The
V-shaped red channels on the silver main pylon chase each other
downward toward the ground. The main text on the pylon animates
as well. The letters light up one at a time with red neon from left
to right as the arrows continue to chase downward. The logo/text
sign located above the giant replica of the Harley Davidson, animate
as well. The incandescent bulbs which fill the text, spelling the
name of the establishment, oscillate, steady burn, then shut off,
and then restarting the sequence. The letters that spell café
on the lower portion of the sign animate in concert and with the
same sequence as the main text.
11. Environment:
Harmon and Las Vegas Boulevard
plays host to the Aladdin, which includes the Blue Note jazz and
blues club. The Harley Davidson Café's sun drenched patio
creates the west façade while it stretches east down Harmon
to face the Blue Note. This orientation actually creates an intimate
feel to the street, seemingly separated from the strip. |
|
