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1. Name:
La Concha Motel
2. Owner: Edward
Doumani
3. Address: 2800?
S. Las Vegas Blvd.
3b. Additional Site
Details: The La Concha is located
north of the Riviera hotel Casino, just past the giant glass wall
advertising for Splash. The La Concha double sided ground sign,
sits close to the street on the east side of the strip, facing north
/south. Directly to the east the origin of the signs shape resides
in the form of the front structure of the La Concha's lobby structure.
The sweeping elliptical roofline creates a structure dripping with
the flavor of outlandish 50's-60'sexpressionistic modern design.
The roadside ground sign reflects this shape actually mimicking
it in a stylized silhouette of itself. The two icons are separated
by a small but busy parking lot that expands north of the La Concha
to house other similar style structures. The wings of the hotel,
which extend out behind the main lobby, are a rather stark and plainly
rectangular form, compared to the front portion of the lot.
4. Condition:
Structure 4
Surface 4
Lighting 4
Notes: Considering
the age of the property and the sign, it is in great condition,
everything is intact, but not perfect.
5. Form: plyon
6. Specfic Description:
The sign resides in a pleasant
spot of green grass, among the concrete and black top surfaces.
A rectangular base, painted a light hue of blue and gold, supports
a double-sided sculpted cabinet in a three-pointed crown, which
is the stylized profile of the building in sits in front of. Below
the main cabinet a triangular internally lit message center has
been added, as well as two more, flat rectangular cabinets on the
north and south sides. The cabinets are adorned with text that advertising
for car rentals located in the same neighboring lot. Off of the
west side of the cabinet a small circular cabinet is cantilevered
off of the edge. It is an internally lit marker, noting that color
television is available inside. The surface of the actual cabinet
is painted red, and is somewhat faded. The section of the cabinet
that would be dedicated to the low-lying portions of the La Concha's
roof are addressed in white. The "La Concha" is spelled
across the front of the sign in white text outlined in blue. The
text is designed specific to the sign, for the capital L and C are
shaped to match the contours of the crowns of the sign. The rest
of the script also takes on some of the same stroke of the manner.
Motel is spelled in the same coloring across the bottom right hand
portion of the signs face, in block text. The very bottom portion
of the cabinet is a black painted horizontal extension with edges
that angle back into the body of the sign. The words "vacancy'
are written across the sorface of the sign to the right hand side.
No is spelled on the left, but only in neon. When illuminated the
main text is lined with a light electric blue, while the edges,
and the top contours are lined with a pink and fuscia glowing borders.
The words "vacancy" and "motel" are lined in
an orange, amber colored, warm tubing.
7. Type of Display:
neon, incandescent, backlit
8. Media: steel,
plastic
9. Non-neon treatments:
graphics, paint
10. Animation:
none
Notes: n/a
11. Environment:
The La Concha sits just to
the south of the Riviera's giant glass wall. Headed south, the property
comes into view, being a quiet transition from the extreme nature
of the Riviera. The sign sits in a black top expanse that meanders
back into the rest of La Concha's property. The base of the sign
is surrounded with plants and curbing, firmly rooted into the urban
mainstream of the neighboring street. |
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