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1. Name:
Laughing Jackalope
2. Owner: Dan,
Ron and Randy Horowitz
3. Address: 3969
S. Las Vegas Blvd. 7391915
3b. Additional Site
Details: The motel resides on
the east side of the strip, and is one of the larger properties
on the southern tip of Las Vegas Blvd. The facility fits into the
typical model of the roadside motel on this portion of the strip.
An official building sits on the north side of the property and
precedes a span of pavement centered with a pool, and backed by
the flanking wings of rooms. A pylon side is on the north end of
the property, across a span of pavement from a grass island with
a rather large statue of an elephant made of fiberglass. In the
near distance behind the island, the pool house for the said pool,
is adorned with distinct neon as well.
4. Condition:
Structure 3
Surface 2
Lighting 4
Notes: Certain
neon tubes around the top of the building are falling and n disarray.
Besides that, the signage seems to be in good repair.
5. Form: plyon,
fasica
6. Specfic Description:
On the north face of the building,
two internally lit, horizontal, rectangular cabinets. Located on
the right hand side of the plane of the wall, the yellow steel cabinets
hang in close proximity to each other. One in the top right-hand
corner, and one sitting right below the former. Both signs are identical
in size and a yellow raceways which are lined with incandescent
bulbs. The face of the top cabinet reads "Laughing Jackalope",
in smaller text on the left hand side, while the rest of the sign
is occupied by all capital, yellow, text reading "Bar &
Grill." The bottom sign reads "Progressive Video Poker,"
and "24 HR." Moving around to the west face of the building,
another internally lit cabinet rests on the wall above the main
entrance. This cabinet has rounded ends, but is the same as the
previous two in color and design. This surface reads "Bar &
Grill" in yellow text, flanked on either side by the angled
logo text, which reads "Laughing Jackalope," also in yellow
text. Further south, down the face of the building, above the driveway
to the covered valet, a cabinet hangs, which is identical to the
one above the main entrance. The only difference is the text. The
text reads "Video Poker" in large, all capital, yellow
letters. The same two signs seen on the west face are represented
on the south as well. The one that reads, "Video Poker,"
hangs on the left near the "Bar & Grill" cabinet.
The pylon sign resides further south in the parking lot. A two sided
rectangular pylon rests atop a square post which transforms into
a "V" shape. The inverted triangular section supports,
an internally lit, black, double-backed cabinet. The face of the
cabinet is designed with two sections. The top third of the face
is an LED message center, while the remaining two-thirds is purple
backlit plastic with Yellow text. The text reads in two lines, "Motel,
Bar, & Grill." The rectangular cabinet rises out of the
top of the previous cabinet, with the vertical edges angling slightly
outward. At the top of the sign, upon the purple steel surface,
the "Laughing Jackalope" logo text is spelled in yellow
channel letters, and outlined with neon. The interiors are lined
with yellow neon on the interior, and on the outside is lined with
red. The remainder of the face of the cabinet is occupied by a two-dimensional
cabinet. It is crafted into the shape of jackalope/ man figure,
playing a slot machine. The surface of the cabinet is graphically
treated with the details of the figure and apparatus. Silver coins
adorn a pink face, complete with the proper details of a slot machine.
The figure is treated appropriately as well, with brown antlers,
and white tuxedo. The exterior of the cabinet is painted yellow
with a yellow raceway border, lined with incandescent bulbs.
7. Type of Display:
neon, incandescent, backlit
8. Media: steel,
plastic
9. Non-neon treatments:
graphics, paint
10. Animation:
chasing, flashing
Notes: Each
one of the letters on the laughing jackalope pylon illuminate one
at a time, starting from left to right. They all simultaneously
flash off then on then off before restarting the sequence
11. Environment:
The environment for the Laughing
Jackalope is interesting. Not only is it present on the declining,
and simultaneously growing southern end of the strip. It stands
out in the dusty remains of the south standing in purple and yellow,
screaming at who ever walks by, with an atmosphere that is reminiscent
of the garish imagery portrayed by authors such as Hunter S. Thompson.
It almost seems surreal, yet fits right in with the surroundings
as well. The motel portion fits into the typical design of the roadside
motel. Across the street, the Mandalay Bay and the Luxor remind
the laughing Jackalope of its place, and maybe imminent fate. The
signs are very pedestrian friendly, providing access right up close.
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