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1. Name:
Hotel Maxim
2. Owner: Premier
Interval Resorts
3. Address: 160
East Flamingo Rd.
3b. Additional Site
Details: The Maxim is located
just east of the Bourbon Street, in
close proximity to Bally's Hotel Casino.
The Maxim is no longer operating, and is fenced off from further
inspection. The signage that is seen entails building signs, the
original pylon, and the porte cochere
4. Condition:
Structure 2
Surface {2
Lighting n/a
Notes: Considering
the state of the property, the signage seems intact and in descent
shape. Considering that the lighting no longer works, the daylight
views seem to be a good indication of the surface value and integrity
of the structure. According to earlier photographs, the sign's interior
section of the face was trimmed down to simple geometric forms.
5. Form: plyon,
fasica, porte cochere
6. Specfic Description:
Building: The tower itself
contains the logo and giant text spelling the name of the establishment,
on one side of the building. The tower is mirrored and reflective,
thus matching the porte cochere and pylon, and reserves to collect
its building signage to one end of the tower. Th tower, which runs
east/west, and faces north/south contains the signs on the east
end structure. On the north and south faces of the building, giant
red channel letters run vertically along the block surface. The
letters look to be lined on the interior of the letters with neon.
The logo can be seen on the east face.
Pylon: The pylon sign is essentially a giant vertical monolith
of a rectangle, divided into several different sub-shapes. The center
of the monolith is occupied by cabinets which fill in most of the
shape, with a small gap bordering the cabinet. The cabinets are
treated the same as the square arch, and flush with the surface.
The cabinets are very subtle and create an illusion of one solid
object. The entire outer arch shape and interior cabinets are bordered
with polished aluminum. The interiors surface of the arch are covered
in polished gold aluminum panels. The lining of the incandescent
bulbs on the sign is interesting. On the arch the incandescent bulbs
are on the interior return width of the aluminum borders. With this
configuration, the bulbs sit parallel to the surface instead of
perpendicular. The main marquee text is aligned horizontally across
the top in gold channel letters with red plastic faces. The letters
blend with the gold surface nicely. The interior cabinets are internally
lit with plastic faces. There are two cabinets, the larger of the
two, occupying the upper part the interior space of the monolith.
Incandescent bulbs line the exteriors of the cabinets, sitting back
on a recessed edge.
Porte Cochere: The porte cochere is unique, opting to rise
high above the surface of the pavement. The prismatic design crafted
in polished aluminum, interlocks into a pattern suitable to the
space which it resides. The recesses in which the decoration resides
are separated by a small width of structure. This pattern of giant
recesses, matched with the prismatic design in each negative space
create a hulking environment high above the head in proud stature.
Along the peak edge of the pieces of the prism, rods protrude every
foot or so, creating a row of arms holding incandescent spheres.
7. Type of Display:
neon, incandescent, LED
8. Media: steel,
plastic
9. Non-neon treatments:
graphics, paint
10. Animation:
chasing, flashing
Notes: n/a
11. Environment:
The Maxim is now closed, and
stands in marked contrast to its neighbors a bit to the east--the
famous "Four Corners" of Flamingo and the Strip, and next
to the trendy Meridian at Hughes Center apartment complex. |
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