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1. Name:
Official Tourist Bureau/Viva Vegas
Gifts
2. Owner: ?
3. Address: 3734
S. Las Vegas Blvd.
3b. Additional Site
Details: The signage of the property
is a wrapping fascia of horizontal message boards, which advertise
for the businesses present. The building is a two story complex
on the west-side of Las Vegas Blvd, facing east with a small parking
lot along the front and on the south sides. The signage is present
on the south and east walls. The signage acts as an artificial marker
denoting the difference between the row of doors and wall size windows
below, and the large panes of glass and tan stucco finish of the
upper level.
4. Condition:
Structure 4
Surface 3
Lighting 3
Notes: See
description
5. Form: fasica
6. Specfic Description:
The advertisements are broken up
into two distinct sections, but are treated aesthetically the same
to retain the continuity of the property. The first is a red steel
cabinet, which wraps the southeast corner. The faces of the east
and south sides are bordered with aluminum, gold polished raceways,
lined with incandescent bulbs. The backlit panels possess text which
occupies the majority of the white surface. In red text, both of
the sides read, "Official tourist bureau," above "Information-reservations."
On the east side of the building above the cabinet, two tan horizontal
steel boxes, support green channel letters that read in two lines,
"Official," then "Tourist Bureau." Above the
south face of the signage two separate sections of the green text
read "Information" on the left side of the sign, and "Reservations"
on the right hand side. They are treated the same as the previous
text on the east face, with letters that possess green neon on the
interior, and are in all caps. Further north, on the east face of
the building, is another cabinet. This sign is only one side, occupying
the flat plane of the remainder of the east face of the building.
It too is a red steel cabinet with a back-lit face. On the left
hand side of the face the two lined text reads "Viva Vegas,"
a top the word "Gifts." The second line of the text is
flanked on either side by red graphic images of diamonds. The right
hand portion of the sign reads prices for t-shirts and souvenirs,
in black, blue and red text.
7. Type of Display:
neon, incandescent
8. Media: steel,
plastic
9. Non-neon treatments:
n/a
10. Animation:
chasing
Notes: The
incandescent bulbs which surround the cabinets chase each other.
11. Environment:
{environment} |
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