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Neon Survey
Paris

Description of sign(s)

1. Name: Paris Casino Hotel Resort

2. Owner: Park Place Entertainment

3. Address: 3655 S. Las Vegas Blvd.

3b. Additional Site Details: The Paris property lies on the east side of Las Vegas Blvd., between the Aladdin and Bally's. The three properties stretch from Harmon Avenue, all the way to Flamingo Rd. The only real neon signage includes the text seen on top of the replica of the Eiffel Tower, and a three-dimensional balloon shaped pylon sign located at the south end of the property.

4. Condition: Structure 5 Surface 5 Lighting 5

Notes: See description

5. Form: plyon, fasica, porte cochere

6. Specfic Description: Leaving the Aladdin property, headed north you are immediately confronted with the giant hot-air balloon, which acts as the main marquis sign for the Paris Hotel and Casino. The three-dimensional balloon shape sits among trimmed shrubbery and foliage, representational of a classic French garden. The sign is located on an island with a long driveway on its north side running east into the property. It towers high above the viewer, almost appearing as if it is floating. In the spirit of properties like the Aladdin and the Excalibur, the façade of the resort is modeled after a theme, which is the French City of Paris. Complete with fountains, replica street fronts and markets, the main focal point is a life size replica of the Eiffel Tower. Some signage is located high up on the tower, in yellow channel letters. The sign reads "Eiffel Tower Restaurant."
The three-dimensional sculpted pylon sign is composed of basically three pieces. At the very bottom, a large post holds up the second section of a large cube. All four sides of the cube are occupied by square, advertising screens. The two facing east/west are back lit color plastic, while the ones facing north/south are LCD screens. The cube is finished in stucco, with sculptural treatments along all of the edges of the cubes. The edges are made to look like giant ropes with knots on all eight corners. The sign is located on the East Side of the strip, yet the only directional orientations are on the cube that the balloon sits on. The spherical structure is an exterior frame with blue vinyl material stretched to form the balloon shape. Steel framework also runs around the circumference in six different places along the structure. On the north and south sides Paris is spelled in red channel letters, filled with incandescent bulbs and bordered in neon. The blue vinyl material is treated with graphic painted images, which are repeated around the circumference of the balloon. The images are of lion heads holding red sashes, above golden eagles. On the middle section an image of a woman's face is surrounded by a golden halo. The yellow structural supports, which are visible on the exterior, also house tubes of neon. The resulting effect is a repeating pattern of neon running up the length of the structure, with horizontal bands around the bottom of the structure, below the channel letters and above them also. A criss-cross pattern adorns the two bands below the text, as well as a scalloped pattern above the text also.
The porte cochere is a circular drive with the only lighting being incandescent bulbs running along the raceways, which create the structure of the interior. The structure is finished in a patina bronze, made to look oxidized.

7. Type of Display: neon, incandescent

8. Media: steel, plastic

9. Non-neon treatments: graphics, paint

10. Animation: chasing, flashing, oscillation

Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.

11. Environment: Located between Bally's and the Aladdin, two heavily frequented and boisterous properties themselves, the Paris fits nicely creating it's own environment that stands alone when entered. If a pedestrian is present among the stunning architecture, it is easy to be pulled into the theme. Even though the Bellagio is west across the street, the expanse of the street keep the Paris far enough away to be mostly independent, that is of course if the Bellagio's water show is not being displayed. The surrounding properties of Bally's, the Aladdin, and The Bellagio make the area of Las Vegas Blvd between Harmon Ave. and Flamingo rd. a fantastic world stylized cities and dazzling imagery, yet an interesting mix of architecture and signage.

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Artistic Context

1. Manufacturer: unkn

2. Designer: Architect/consultant: Bergman, Walls & Youngblood Ltd. Contractor: Perini Building

3. Date of Installation: 1997

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The Paris Hotel Casino is obviously themed after the actual French city of Paris. The entire façade represents the Parisian atmosphere containing the most famous of Parisian attractions including the Eiffel Tower, the Arch de Triumph, open air cafes, plazas utilizing fountains, and the ornate architecture that spans from gothic to neo classical. The Paris fits into the themed hotel casino industry seamlessly, actually boasting one of the more ornate and unique facades. Other properties that parallel the Paris in style and genre include the Aladdin, the Venetian, and the New York New York. In fact it fits into the category of Hotel/Casino whose theme is what dominates the aesthetic surroundings as well as operation inside and out. Other facilities contain elements of a theme, such as the Stardust, but the interior and exterior are no longer the dominant aspect of the aesthetics. It also fits into the category of resorts themed after actual cities.

6. Artistic Significance: n/a

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Paris

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Last modified Monday, 05-Apr-2010 11:05:42 PDT