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1. Name:
Rosewood Grill
2. Owner: Alan
and Kevin LeWinter
3. Address: 3335
S. Las Vegas Blvd.
3b. Additional Site
Details: The Rosewood Grill is
between the Venetian Hotel-Casino and the Tam O'Shanter Motel on
the east side of Las Vegas Blvd. The façade of the building
is a plain, if not unassuming white stucco structure, with a driveway
running along the north side of the building. Directly in front
of the buildings western wall, along the strip, a tall pylon faces
north /south
4. Condition:
Structure 3
Surface 3
Lighting 3
Notes: See
description
5. Form: plyon
6. Specfic Description:
The pylon sign, which faces north/south,
is the only signage notifying the pedestrian traffic of the establishment
within. It is a tall vertical advertisement, mostly comprised of
a vertical, rectangular shaped, internally lit cabinet, with rounded
edges. The face of the sign is a plastic, graphically treated photo
image of a man in a tuxedo holding up a giant lobster.
7. Type of Display:
incandescent, backlit
8. Media: steel,
plastic
9. Non-neon treatments:
graphics,
10. Animation:
chasing, flashing
Notes: The
raceway, which runs the circumference of the faces of the sign,
contains small strobes placed at random places, and flashing at
random patterns.
11. Environment:
The sign for the establishment
is the only marker that anything is operational in the dimly lit
building. Not that the building looks non operational, but the majority
of the building is very unassuming, mostly being denoted by the
large drive and entrance. It is located just south of the Tam O'Shanter
motel, among the awkward transition of the strip, that is Spring
Mountain Rd. The Vagabond Inn and the Treasure Island square off
the end of the block before the desolate expanse of what used to
be the Desert Inn, and the transforming Fashion Show Mall, sprawl
out across the north side of the road. The Rosewood Grill is part
of the side of the street that trails off in size, but not character
as the giant Venetian slows its progress. |
