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1. Name:
Venetian Hotel Casino Resort
2. Owner: Las
Vegas Sands, Inc., Sheldon Adleson
3. Address: 3355
S. Las Vegas Blvd.
3b. Additional Site
Details: The Venetian utilizes
very little signage at all ad relies heavily on the architecture
and themed environment which it creates for its advertisements.
4. Condition:
Structure 5
Surface 5
Lighting 5
Notes: See
description
5. Form: plyon
6. Specfic Description:
The signage for the Venetian Hotel
and Casino is limited to an architecturally integrated sign on the
north end of the property, The structure is essentially a giant
arch which supports two levels which hold the signage. The arch
which rises out of the roof of a building has six columns on its
western most exposed edge, at the base. Each section of the pylon,
is flanked by sets of four columns. The top sections legs prove
to be shorter, being that they are supports for crown of smaller
arches. Each flanking arcade is capped with a pointing spire. The
top cabinet is an internally lot log for the Venetian.
7. Type of Display:
ambient, backlit
8. Media: steel,
plastic, masonry
9. Non-neon treatments:
none
10. Animation:
none
Notes: n/a
11. Environment:
The Venetian is quite successful
in creating an environment since the entire façade creates
wrapping arms of architecture, ambiently lit. The ornate quatrafoils,
details columns and capitals form walls of joined elements and design
rotations, that turn endlessly upon one another. The giant towers
perching statuary high above the pedestrians head leave those who
wander near the Venetian constantly looking up. Whether in the day
or night hours, the Venetians plaza creates a environment which
s pedestrian friendly. |
