Center for Gaming Research
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Neon Survey

Description of sign(s)

1. Name: Gameworks

2. Owner: {owner}

3. Address: 3785 Las Vegas Blvd.

3b. Additional Site Details: Game Works is located on the underground level of The Showcase Plaza, which is also home to such establishments as M&M World and the Show case theatres. Two small gateway pylons for the Game Works center, stand on other side of staircases that lead to the underground facility. Just east of there a large wall front design hands approximately nine feet above the ground on the structure of the mall.

4. Condition: Structure 5 Surface 4 Lighting 5

Notes: See description

5. Form: plyon, fasica

6. Specfic Description: The large wall marquee that reads GAMEWORKS in all capitals, utilizes deep, yellow, steel, channel letters painted black on the exteriors. The slightly arched sign is on the West wall of the building, facing West from the East side of the strip. The interior of the text contains double rows of yellow neon. The cabinet, which the words sit upon, is a black steel cabinet shadowing the individual letters in one cabinet. The backing cabinet itself is illuminated from its interior, with middle section of the width of the cabinet is made of a steel grating. This function allows the blue neon on the inside to cast a blue glowing halo seen from the exterior. Sitting on top of the right hand side of the marquee are two steel boxes manufactured into the shape of a male and female figure dashing to the end of the sign. These figures are made of black steel box like formations while retaining a cartoon-ish silhouette. Their posture suggests motion or running. These figures are constructed in the same fashion as the black cabinet, which the text is supported upon. They too are glowing with the blue interior neon halo. In front of the large wall sign are the two, single sided, gateway pylons. They serve as markers for the stairs that lead the underground facility. They sit on either end of the large channel cut into the sidewalk. One faces South on the South entrance, and one faces North at the North end. The signage is actually a smaller replica of the large building front logo. The same interior lit cabinet supports the same design of yellow channel letters, with the backing "shadow" cabinet. A difference between the larger and smaller cabinets is that the cabinets are surfaced with the grated material. The only difference in the channel letters besides their obvious discrepancy in size, is that single rows of neon comprise the interior of the channel letters. On either side of the sign, two, "space age" themed posts provide support. They are topped with a sculpted cylindrical fashion capital. The bases for which they are attached to the concrete with, are blue in color. The actual shaft of the pole is made of several smaller pipes, with a plastic cylindrical tube in the center. Inside this tube is a string of attached incandescent bulbs running vertically. Below the text, suspended with two rods, is an oval shaped, aluminum cabinet. In the face of the cabinet there are the words "café" and "lounge" painted in blue. Over the painted text is blue neon. From both sides of the sign, the blue neon scrawl is visible Separating the two words is a black circle with a red neon rectangular shape in the center. The ends of the cabinet are made small circular cabinets approximately seven inches in diameter.

7. Type of Display: neon, incandescent, backlit

8. Media: steel, plastic, fiberglass

9. Non-neon treatments: paint

10. Animation: none

Notes: n/a

11. Environment: The Game Works facility is located directly across the street from the pedestrian "Brooklyn Bridge" element of the New York New York and sit is the shadow of the MGM super pylon. The vibrant yellow of the sign do stand out as distinct among the tremendous and attractive signage of the Showcase plaza. The large channel cut into the sidewalk, along with its large surrounding counterparts, makes the entrance reminiscent of that of a subway. The plaza itself is self-contained and while standing along the front a person is enveloped in the plaza without being distracted by the rest of the strip itself. The large signage looms over a pedestrian while walking by, or shouts at you while sitting along the shrub filled flowerbeds.

Artistic Context

1. Manufacturer: unkn

2. Designer: unkn

3. Date of Installation: unkn

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The actual theme of the sign is correspondent to that of the business, which the sign advertises. The property is an interactive gaming facility and lounge. The use of the glow of a monitor or computer screen. The polished aluminum
poles supporting the gateways are reminiscent of the futuristic, or "space-age" theming associated with the classic representations of science fiction in movies and television throughout the twentieth century. Such examples of this classic representations may be seen in television programs from the past like "Lost in Space," or even literary descriptions in Orson Well's "War of The Worlds" of Ray Bradbury's "Martian Chronicles" The combination of materials along with the innovative use of lighting also suggests electricity and digital elements which associate with the function of the facility.
6. Artistic Significance: If not significant for simply combining different elements to create a completely self-contained sign, it fits into the movement in Las Vegas's history , which is geared more toward the family. Not only the space that it occupies, but also the function itself in intended to attract young people if not children into it domain. It is an obvious standout for the vote to make Las Vegas move toward a more family oriented town. Aesthetically the signage is modern innovation on a classic design.

6. Artistic Significance: n/a

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Last modified Monday, 05-Apr-2010 18:42:08 UTC