Center for Gaming Research
UNLVGamingReseach on Facebook UNLVGaming on Twitter
Neon Survey
Las Vegas Helicopter Tours

Description of sign(s)

1. Name: Las Vegas Helicopter Tours

2. Owner: {owner}

3. Address: 3712 S. Las Vegas Blvd. 736-0013

3b. Additional Site Details: The establishment rests in a lot on the western side of the strip adjacent to the airfield, which is utilized for takeoff and landing of the aircraft. The Las Vegas Helicopter facility is also adjacent to and shares a building with a souvenir shop.

4. Condition: Structure 5 Surface 5 Lighting 5

Notes: See description

5. Form: fasica

6. Specfic Description: The Las Vegas Helicopter tours facility possesses a quite elaborate wall sign which wraps the fascia of the building. The face of the building looks east. The eastern face is an entablature bordered in with polished gold aluminum raceway lined with incandescent bulbs. In the center of the eastern face of the narrow border transforms into a rectangular face, which juts upward. A giant pan channel representing the American flag occupies the space in the section. The horizontal red and white stripes are painted channels, and the blue field in the upper left- hand corner is a channel itself. The horizontal channels are lined with tubes of neon in a corresponding color. The blue field is bordered in blue neon, with incandescent bulbs in the center of graphically painted stars. The entire flag is bordered in red neon. The entablature below which runs along the entire face of the building plays home to several phrases of different text and designs. The center portion is taken up by a phrase "Las Vegas Helicopters," in black channel letters painted red on the interior. The exterior edge is lined with a border of red neon. The text is also filled with incandescent bulbs. To the left of the main title, smaller black, channel letters filled incandescent bulbs read, "Nightly Strip Rides" in all caps. The raceway deviated from the straight form underneath the secondary text, next to the primary title. On the bottom edge beneath the phrase, the raceway turns into an arrow pointing downward. The incandescent bulbs are still present along this deviation.

7. Type of Display: neon, incandescent, backlit

8. Media: steel, glass

9. Non-neon treatments: graphics, paint

10. Animation: chasing, flashing, oscillating

Notes: The series of text in the left and right of the east face of the building which reads "Nightly Strip Rides" and "Grand Canyon Tours" are filled with incandescent bulbs which oscillate rapidly. The incandescent bulbs, which line the raceways, also chase each other. The main text which reads "Las Vegas Helicopter Tours" is also filled with incandescent bulbs which animate as well. The words "Las Vegas," star dark, then flash on and oscillate. Next, the word "Helicopters," illuminates one letter at a time in a rapid pace. The bulbs also oscillate once lit. The entire phrase shuts off simultaneously before starting over again. The word "Helicopters" remains dark until the first portion of the phrase illuminates. The American flag centerpiece animates as well. The incandescent bulbs placed in the center of each one of the stars oscillate rapidly resulting in a twinkling effect. The stars are constantly animated while the bars of neon slow chasing pattern. The field remains dark then all the horizontal bars illuminate all at once. They then chase upward, leaving all the illuminated tubes blank in it's path. Once it reaches the top then it chases downward illuminating all of the bars again. Once they are full, they all shut off and the sequence starts over again.

11. Environment: {environment}

Artistic Context

1. Manufacturer: SSI

2. Designer: unkn

3. Date of Installation: 1996

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: There is no real present theme evident in the appearance other than the Emblem of the American flag crafted in neon on the front of the building. The incandescent bulb lined raceways and bulb filled channel letters, placed within a pediment hanging above the pedestrians head, posses a theme in a sense. It is a common occurrence to see such a combination of lighting among the strip to designate an establishment so its theme cold be considered to be that of Las Vegas. It's artistic significance can only be linked to such a trait. It is one of the most unique properties considering its function. Yes there are many facilities which offer tours but, this is the only one which provides helicopter tours that the pedestrian may watch take off. It is also one of the only establishments where the American flag is represented on the exterior in neon. It is also one of the only establishments where the incandescent bulb lined raceway is shaped into arrows. An interesting use of the most common adornment of exterior surveyed signage.

6. Artistic Significance: n/a

Return to index | Next: Las Vegas World Souvenirs


Follow UNLVgaming on Follow unlvgaming on Twitter Twitter and UNLVGamingResearch on Facebook

© 2019 University of Nevada, Las Vegas. Do not copy or reuse without permission.

Last modified Monday, 05-Apr-2010 18:45:34 UTC