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Neon Survey
Treasure Island

Description of sign(s)

1. Name: Treasure Island at the Mirage

2. Owner: MGM Mirage

3. Address: 3300 S. Las Vegas Blvd.

3b. Additional Site Details: Next to the Mirage, this property compements its sister property

4. Condition: Structure 5 Surface 5 Lighting 5

Notes: Signage is in good condition

5. Form: plyon, fasica, porte cochere

6. Specfic Description: The Treasure Island Hotel and Casino sits between the Mirage and Spring Mountain road. Fitting right into the themed hotel resort genre that dominates this side of the strip, the Treasure Island provides one of the more unique facades. Just past the bust of Siegfried and Roy, the dense foliage and trees continue on almost fluently between properties. The first elements you see headed north is the giant sculpted pylon for the resort, set beside a sweeping incline drive, leading to the porte- cohere. The pylon is a collection a heavily crafted and sculpted elements, creating a framework for two message cabinets and a marquee banner on either side. At the base, steel poles exit the ground in a "V" shape, into the interior of the area designated for the LCD and backlit cabinets. Steel poles forma grid work between the "V" shape. The message boards are bordered by steel piles made to appear as if they are pieces of bamboo lashed together at the corners, extending past the joints in an irregular fashion. Two base poles and inner grid are finished in the same fashion. Above the message cabinet a three-dimensional sculpted crows nest sits just below a giant skull adorned with a scarf. The tip of the bottom of green finished crows nest just reaches the top of the two cabinets. The fully three dimensional skull is finished in a realistic fashion. Two giant swords cross each other in an X pattern behind the crow's nest and underneath the skull. The resultant effect is the pirate emblem of the "skull and cross bones" or "jolly roger." The hilts of the two swords come to rest on top of the message centers also. A gridwork of false bamboo poles can be seen , providing a buffer between the two halves of the sign. Above the head of the pirate an arched steel cabinet ,creates a banner, which reads "Treasure Island" in white channel letters and filled with incandescent bulbs. Decorative scrollwork adorns the top of the banner as well as the two sides of the skull.
The Treasure Island tower is also in the popular Y shaped configuration. The 38 story building stands 456 feet tall, with the text hung on the top of the tower in a couple of different fashions. On the face created by the north and southeast wings of the tower, Treasure Island is spelled in giant channel letters, but the two words are in close proximity to each other, resting in the angle created by the joining of the two wings into the center structure. The southwest face created by the west and southeast wings have the text separated. Treasure on the west towers and island on the southeast tower. The northwest side is appropriately displayed only on the north face of the wing, so the southbound traffic on I-15 can read the letters clearly.
The Treasure Island also has two additional signs located toward the back of the property. Those would include a small pylon facing east west actually situated in the rear of the property. The pylon is a simple square supported with two square posts. The other resides on Spring Mtn. Rd. headed east on the south side of the street. It resides on the corner of the main traffic flow from the parking garage and inner sanctum of roads leading to the porte- cochere.

7. Type of Display: neon, incandescent, backlit

8. Media: steel, plastic

9. Non-neon treatments: graphics, paint

10. Animation: oscillating

Notes: The only animation present is in the channel letters themselves. The incandescent bulbs on the interiors oscillate wildly

11. Environment: The front spectacular of the pirate show truly creates the theme of the pirate island, and is where most of the pedestrian traffic for the hotel is present. The pylon is just south of the spectacular, towering high overhead. The Treasure Island's environment is abruptly halted by Spring Mtn. road but at the same time, it also wraps the corner of the hotel, and continues west. It is the bookend piece to the other major MGM resorts, which reside south of the Treasure Island. Even though it is a smaller child of the bigger properties, it still looms as a giant to its neighbors the Vagabond and Tam O'Shanter

Artistic Context

1. Manufacturer: Atlandia Design

2. Designer: unkn

3. Date of Installation: 1993

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The theme of the Treasure Island is painfully apparent, from its name to its live pirate show. The signage truly reflects it as well. Treasure Island is definitely in the class of properties, which can be called a themed resort. The main pylon looks to be constructed out pieces of a wrecked ship, with the most commonly seen symbol for a pirate, in the Jolly Roger skull, being the most impactful piece up there. Steel beams are finished to look like wooden masts, and giant ropes, slinging the entire sign together. It utilizes the three dimensional aspects, yet retains the design of a pylon. Unlike its neighbor to the south the mirage, the Treasure islands theme encompasses the main pylon, with the exception of the pylon in the rear of the property. The surroundings, which provide the background for the pylon, as well as the environment for the property, reflect them as well. The landscaping boasts tropical plants emitting false bird noises, which stretch around to the face of the property, where the pirate village and ships reside in cold waters, and faux cliffs. The wooden planks resembling pier docks, provide a tidy border for the arena and spectators. The theme has been seen before in one sense or related from a slight distance. None has actually utilized the name of the novel, and been so garish with the pirate theme, but it can be tied to propertied that are more island, and paradise themed. Such properties include the Mirage, the Tropicana, and the Castaways.

6. Artistic Significance: n/a

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Last modified Monday, 05-Apr-2010 18:16:04 UTC