Center for Gaming Research
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Neon Survey
Villa Roma

Description of sign(s)

1. Name: Villa Roma Motel

2. Owner: {owner}

3. Address: 220 Convention Center Dr.

3b. Additional Site Details: Just west of the Sommerset is the Villa Roma Motel. The only significant signage is located in the pylon side on the edge of the street.
The pylon resides on the north side of Convention Center drive with the property facing east/west.

4. Condition: Structure 4 Surface 4 Lighting 4

Notes: the signage is in remarkably good shape for its apparent age. Some of the lighting is no longer functioning, but all intact.

5. Form: plyon

6. Specfic Description: Just west of the Sommerset is the Villa Roma Motel. The pylon resides on the north side of the street with the property facing east/west. The sign consists of a tall white steel pole supporting two double backed cabinets, along with decorative raceways, as well as a logo cabinet. About halfway up the pole, an internally lit, double backed, cabinet cantilevers off of the south side of the pole, facing east/west also. The top of the sign is two horizontal rectangular cabinets, sitting one on top of the other, in close proximity to each other. The cabinets possess aspects of design which add a bit of flavor to plain geometric shape. The faces of the cabinet themselves are concave, bowing in along the length. The maroon surface is also fluted vertically, dividing the surface up into a pattern of vertical rectangles. Along the width of each one of the cabinets, smaller black cabinets run vertically along the edge. These cabinets are adorned with maroon graphically painted scroll work. Channel letters spell the name of the establishment on the two cabinets. The thinner, top cabinet possesses the channel letter text spelling, "Villa Roma," painted white on the interiors. The bottom cabinet's surface contains the text "Motel" in larger all capital channel letter. The interiors of both of both sets of letters are filled with neon. Attached to the bottom of the cabinet, an oval shaped cabinet resides on the north side of the cabinet. It is treated with same maroon color paint ,but the face is adorned with "vacancy" painted on the surface. "No" is spelled in neon as well as being vacancy being overlayed with neon as well. Two pairs of maroon raceways shoot out of the top of either side of the cabinet into the air, then arch inward, meeting at a common point in the center. The spot where each one of the raceway meets, a pseudo oval shaped, internally lit, double backed cabinet professes the logo for the Villa Roma Motel. The logo consists of A capital letter "V" sitting over a Letter "R" in red paint. The raceways also protrudes through the bottom of the cabinet on either side, for a short distance. The edges of the raceways are lined with incandescent bulbs.

7. Type of Display: neon, incandescent

8. Media: steel, plastic

9. Non-neon treatments: none

10. Animation: chasing

Notes: n/a

11. Environment: The Villa Roma's area is interesting in itself. Convention Center Drive runs east west between the Strip and paradise road, and is home to a unique mix of signage and structures of close but not identical functions. It plays home to the Greek Isles, a bank building, dry cleaners, the Royal Casino, a giant parking lot for the Las Vegas Hilton, as well as the dying Silver Saddle. It stands as a reminder of a roadside motel that is still present, within the heart of an evolving Strip.

Artistic Context

1. Manufacturer: unkn

2. Designer: unkn

3. Date of Installation: unkn

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: {theme}

6. Artistic Significance: n/a

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Last modified Monday, 05-Apr-2010 18:21:36 UTC