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Neon Survey

Description of sign(s)

1. Name: Walgreen's

2. Owner: unkn

3. Address: 3765 S. Las Vegas Blvd.

3b. Additional Site Details: {site}

4. Condition: Structure 5 Surface 3 Lighting 5

Notes: See description

5. Form: fasica

6. Specfic Description: The Wallgreen's lot is shared with the Fat Burger establishment, and a strip mall of assorted shops. The lot is located on the east side of the strip, just north of the Showcase Mall. On the west elevation of the building the Wallgreen's cursive, logo script spells out the word "Wallgreens". The same sign design is repeated on the north face of the building also. The two signs are crafted out of channel letter, with blue and red neon in the interior of the channel. In small black channel letters, a bit further below the logos, there are three separate sets of much smaller channel letters. These spell the phrases "Pharmacy," "24HRS," and "1 Hour Photo." These are also lined on the interior with red and blue neon. Above the entrance to the building, a wall sign crafted of neon in the shape of the "mortar and pestile" is perched above the customers head as they enter the building from the NW. The entire structure of the image of the Wallgreen's mortar and pestle, as well as the outline of the exterior stars, is constructed of one giant pan channel. The body of the pestle is made of a series of blue neon tubing which starts in the center of the pan in a square shape and creates a concentric pattern, filling the pan. Small white neon stars float to the top of the sign and into the body of the sign. Below that image, on the same elevated plane, the Wallgreen's script logo is written in channel letters with white neon. Below that script is written independently in neon reading "The Pharmacy that America Trusts." Facing north /south, the street-side, pylon sign for the Wallgreen's establishment is a multi-use pylon. The sign boasts advertisements for several other businesses, however the Wallgreen's advertisement is the most visible and dominant on the face. The architecture of the sign is mostly a giant, stucco covered vertical rectangle with a simple crown cornice molding on the top edge of the structure. The other establishments mentioned on the sign are as read from the top of the sign to the bottom: Alan Albert's Lobster House, Club Utopia, Fatburger, and a small back-lit plastic sign for ice cream and t-shirts. At the bottom of the sign, channel letters spell the phrase parking in rear, with an arrow of the same concept pointing east toward the rear of the property. The pylon is two sided, with almost the entire top of the sign belonging to Wallgreen's, and sculpted almost completely out of neon. Red, horizontal neon tubes form a field of light for the neon mortar and pestile, as seen above the entrance. The red field is also home to the cursive, Wallgreens logo script, and the phrase "Open 24 hours." The mortar and pestle are a pan channel including the stars floating out of the top incorporated into its design. Crafted in blue, with white neon for the stars, the mortar handle portion sticking out of the top of the pestile animates to appear as if it is stirring, while the stars turn on and off, representing the concoction being stirred in the body of the image. The Wallgreen's script is made of channel letters filled with white neon. The bottom line of the sign that reads "Open 24 Hours," is in all caps, and channel letters with white neon on the interior. They animate in sequence one word at a time from left to right. Along the vertical edge width of the sign, the words "The Plaza" are spelled in red neon.

7. Type of Display: neon

8. Media: steel

9. Non-neon treatments: paint

10. Animation: flashing

Notes: The wall signs have their own series of animation. The west face of the building starts by animating the large Script Logo first. The red neon on the interior of the letters is always on, then one letter at a time, from left to right each letter's blue neon turns on. After that sequence, the three words light up one at a time from left to right. The north wall's wall sign has the same sequence without the smaller script below. The wall sign over the entrance animates with the handle of the mortar moving back and forth appearing as if it is stirring. The stars flash on and off simulating the motion of the medicine. The phrase: "The Pharmacy That America Trusts" animates from left to right one word at a time.

11. Environment: {environment}

Artistic Context

1. Manufacturer: Mikhon lighting and sign

2. Designer: unkn

3. Date of Installation: 1997

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The thematic influence of the Wallgreen's pylon is based on the logo for the establishment, incorporated into the architectural design of a modern commercial signage. The objects represented in the logo's are based on historical peripheral tools used in the pharmaceutical trade. The mortar and pestle were instruments used by chemists and doctors to grind and pulverize chemical to me mixed together. Since Wallgreen's is a pharmacy and purveyor of commonly used goods, the mortar and pestle are appropriate symbols of the property's function.

6. Artistic Significance: Wallgreen's fits into a niche of locations on the Las Vegas Strip that are establishments that can be found anywhere in the United States.

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Last modified Monday, 05-Apr-2010 18:19:28 UTC